​WHY YOU KEEP LOSING CUSTOMERS TO THE COMPETITION

The customer is king, this is a mantra for almost every marketer, but the big question is 'of which kingdom?' To what extent do the opinions of customers matter in your brand? How much do they dictate the flow? As a business owner, you must know that your customers are people. People have the right... Continue Reading →

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​WHY IT IS IMPORTANT TO FAIL 

One thing most entrepreneurs and business owners don't understand is that failing in business is an inevitable process. However, it is not the end of the world. Failure is only a means to the good stuff.  Because of the fear of failure, many are scared to implement a new idea, review their methods, or even... Continue Reading →

​5 STEPS TO GETTING YOUR CONTENT RIGHT

You've probably heard that 'content is king'. But, newsflash, a mediocre content doesn't have a shot at any throne. If you want your audience's attention, you must get your content right.  Here's how to do it:  1. Understand your audience  Don't ever make the mistake of posting what you like or what you feel may... Continue Reading →

​IS YOUR BRAND TELLING A STORY?

Biggest brand mistake today?  I believe it's brands dealing with their customers like robots. Why do I feel this is a big no-no?  To relate with human beings you must be human for goodness sake. People have emotions, will, values. Brands must respect all these and avoid pushing their products in people's faces.  Bring your... Continue Reading →

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